Runway Magazine Representing @ MAGIC in VEGAS…

24 Aug

Monday kicked off the first of five sizzling swim fashion shows that will take place at MAGIC over the course of the next couple days. Located at the FOAM Swim Lounge in Central Hall of WWDMAGIC, at 11 a.m. and 3 p.m., pin-up styled models strutted down the catwalk to a hip-hop heavy soundtrack including tunes from Gnarls Barkley and LMFAOAnd if a bunch of beautiful models in the season’s hottest swimwear wasn’t enough to draw a crowd at a fashion show, bubble guns, flash bulbs and a poppin‘ beat definitely did the job.
The jaw-dropping one- and two-piece parade of swimwear showcased a significant dose of polka dots, ruffles and ‘50s-inspired silhouettes with a sprinkling of nautical in the mix for good measure. Leading swim designers like ABS by Allen Schwartz, Splendid Swim, Guess, Juicy Couture, Anne Cole, Kenneth Cole Reaction, Raisins, NauticaBettie Page and a slew of others showed off their Spring 2012 offerings paired with leg-lengthening heeled booties from Carlos Santana.
Additional swim shows on Tuesday will spotlight the hottest trends in swim, and conclude with the Fashion Splash event at the Rumour Hotel Tuesday evening, at 7pm

Charting a course to the Maloof Best Line Challenge finals today at S.L.A.T.E., yesterday’s semi-finals treated onlookers to a mix of high-speed slides, grinds and other seemingly death-defying tricks performed by 20 of the country’s top pro/am skaters.
In the end, after a nearly two-hour adrenaline rush, five remain. Who will be boarding all the way to the bank with the $10K check? Don’t miss today’s finals: 3 p.m., live at S.L.A.T.E

Signing autographs and posing for pictures, a sunglass-clad Avril Lavigne rocked Central Hall at WWDMAGIC, the definitive destination for juniors’ and young women’s fashion. As a crowd of style-obsessed fans and fashion professionals looked on, the superstar stepped out to relaunch her self-proclaimed “rock-‘n’-roll” line, Abbey Dawn.

Previously conceived as a juniors’ brand for Kohl’s, Lavigne chose MAGIC as the forum to reveal her spring fashions and debut her new footwear line, all now proudly under her personal control. Part skater girl and part punk princess, the line represents the singer’s edgy, individualized style, showcasing tees, hoodies, hats and accessories with a focus on chunky silver, skulls and studs.

Retailer reactions today were positive, and In the words of one impressed MAGIC attendee, “Like Lavigne herself, Abbey Dawn has grown up—but thankfully not out of its bold, rebellious brand of femininity.”

Amidst a festive backdrop complete with salsa dancers and sourcing executives, at 12 noon yesterday, MAGIC’s August 2011 show commenced with the official opening of SOURCING at MAGIC. Comfortably sheltered from 104-degree Vegas heat, a crowd of buyers, exhibitors, press and other professionals took in the scene as SOURCING at MAGIC VP of Sales, Karalynn Sprouse, initiated the action with the introduction of guest speaker, Under Secretary Francisco J. Sánchez of the U.S. Department of Commerce.
Joined by fellow DoC officials Kim Glas and Gail Strickler and USA-ITA representative Julie Hughes among others, MAGIC President Chris DeMoulin carried out the ribbon-cutting honors, ushering in the season’s highly anticipated focus region, The Americas. Spotlighting 70-plus exhibitors from North, Central and South America, The Americas Pavilion provides a focal point for over 800 exhibitors from 40 countries, creating the largest and most comprehensive SOURCING show to date.
Once inside the event, the mood remained bustling and upbeat. In The Americas Pavilion, Julissa Lorini, Sales Export Manager for the Textile Division of Guatemalan-based Los Volcanes Group, expressed optimism in response to early sales. A producer of sports performance fabrics as well as full-service manufactured garments, two hours into the show, Lorini reported being “busy since we opened.” Encouraged by the turnout, Lorinienthusiastically described their opening-day activities: “We have been meeting people and making sales through both appointments and foot traffic.”
And this sentiment was echoed by exhibitors closer to home. At Buhler Quality Yarns Corp., a Georgia-based company who converts raw cotton to yarn through a natural spinning process, modest first-morning expectations were shattered. “We figured it would be slow today, since the show just opened. But it hasn’t been,” recounted sales representative Dawn Charriez.
Even more promising, stated Charriez, was the nature of their initial sales: Although four of their biggest customers are in attendance, “all of our orders today have been through foot traffic,” she explained. “Since our president of sales was participating in a roundtable, we didn’t even make any appointments for this morning.”
Sourcing leaders, salsa dancers, U.S. dignitaries and surpassed expectations-if opening day is any indication, seems we can all look forward to a successful show!

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